Investor Realations Letter

Investor Relations is (mostly) Sales & Marketing. These letters translate best-practices for IR. Get insights with actionable steps to take your IR success into your own hands.

Mar 27, 2025

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8 min read

If You’re Not Posting, You Don’t Exist (Build a Brand in 5 Phases)

“All investors check social media. Invisible means irrelevant — even on your personal account.”

Andreas Luksch

"IR Is (Partly) Sales—Applying a Master’s Proven Formula for Success"

Mar 10, 2025

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8 min read

"IR Is (Partly) Sales—Applying a Master’s Proven Formula for Success"

I’m close to having heard 111 pitches—and almost all of them make the same mistake. They start at step 3, skipping the real deal-closing magic. Simon Squibb’s Three-Step Sales Formula explains why—and how to fix it.

Andreas Luksch